Journal

Five companies spent $400 billion on AI infrastructure in a single year. The leading AI company loses nearly $2 for every dollar it makes. Data centers will consume more electricity than Japan by 2026. And yet — for small creators and solopreneurs, this moment represents the most asymmetric opportunity in the history of small business. Here's what the numbers say, and how to use the window before it closes.

The algorithm gave you your moment — but at what cost? Less than 0.1% of viral posts convert to sustained audience growth. Most creators return to within 10% of their original engagement within 30 days. Here's what the data actually says about going viral — and why that spike might be the worst thing that ever happened to your brand.